Yoast plug-in was created by Joost de Valk in 2006. In 2012, Yoast was expanded to offer a premium model for WordPress. Yoast has received praise for its extensive applications in SEO, both within and beyond its ubiquity as a WordPress plug-in and for its accessibility as a freemium model. The software runs on more than 4 million sites and on 9.5% of the top 1 million sites in the world. On WordPress alone, it has amassed over one million downloads Its software was rated “6 out of 5” by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.
The Yoast plug-in using the snippet preview, you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short, and whether your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click-through rate for organic search results.
The Yoast Plug-in SEO plug analysis page functionality checks simple things you are bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that meta description contains your focus keyword if you’ve used any subheadings within your post, etc.
The plug-in allows you to write meta titles and descriptions for all your category, tag, and custom taxonomy archives, giving you the option to further optimize those pages. combined, this plugin makes sure that your content is the type of content search engines will easy to use.
WORDPRESS SEARCH ENGINE OPTIMIZATION
While out of the box WordPress is pretty good for Search Engine Optimization, it needs some tweaks here and there. This Yoast SEO plug-in guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements that Google and other search engines.
ELEMENT OF META AND LINKS
The Yoast plug-in search Engine Optimization you can control which pages Google shows in its search results and which pages it doesn’t show. By default, it will tell search engines to index all of your pages, including category and tag archives, but to only show the first pages of the search results. It is not very useful for a user to end up on the third page of your personal category. WordPress itself only shows canonical link elements on single pages, but Yoast Search Engine Optimization makes it output canonical link elements everywhere.